our company

General Facts   back to main help menu

Our Name
1154 W. Lill Street was the address where Jennifer Velarde lived when she began making the first bags. It was the first place where she lived by herself and was the first place that she owned. It represented her independence and the birthplace of this new creative outlet. It was a natural fit to name the new company and the new line 1154 LILL STUDIO!

P. S.– Some read the logo font as “Lisa Lill” – now you are in the know!

We plan to open additional stores in the near future. If you have suggestions on cities or neighborhoods that would make a great spot for LILL – please let us know! We are always listening to you!

Catalogs
We actually consider our website our catalog! We have brand new ready-made bag combinations and fabric choices available almost every week. We only create a few of each combination, which means bags sell out quickly, but are replaced by new combinations just as fast. Our original niche concept makes a traditional printed catalog hard to do – it would be outdated before it made it off the press!

Business & Growth   back to main help menu

Franchising
We are flattered by the interest! However, at this time we are not seeking partners or franchisees. Jennifer Velarde began 1154 LILL in 1999 and since that time it has grown from a small operation to a full-scale design, production and retail operation. In this time we have perfected and legally protected our branded concept, systems, images, processes and product line and we are very proud of the company as it now exists. We believe in personal involvement in every aspect of the business and plan to continue with this strategy as we grow. We have carefully planned our immediate and future growth, including adding stores in multiple cities, and though we have been approached by many people who would like an opportunity to partner or franchise, we do not feel that it is in the best interest of our company at this time.
See Terms & Conditions.

Wholesaling
We do not currently sell our bags through external sources. We believe that 1154 LILL is as much about the creative experience as it is about the product– be that in the in-store experience or creating a custom bag online. When we sell ready-made bags to other stores, a big part of who we are is not translated to the customer. We realize this may keep us smaller – but we like it that way for now!

Our expansion and distribution plans are focused on internal growth, opening additional studio boutiques, and adding additional Home Party Reps in the future.

Donations   

Donation Inquiries
While It is no longer our policy to donate merchandise or gift certificates, we are proud to support charitable organizations through fundraising efforts. Please see our fundraising parties page for further information.

If you have further questions regarding 1154 LILL in general please email info@1154lill.com.