New Additions:
2007 brings an exciting new focus on our overall design aesthetic. We add a number of new styles throughout the year as we retire others. We are particularly excited about TARA, which is our first style to have a convertible strap, unique design allows you to make the strap long to wear across your body or shorten to wear as a shoulder bag, and CAROLINA which incorporates soft black leather elements into her design. Our LULU headband, ERINN clutch and DONNA totes are additional styles loved by both our designers and our customers.

Editors and Celebs love LILL as well!
Our SAMANTHA makeup bag is featured in InStyle magazine.
Carrie Underwood chooses a darling GRACE adorned with a ruffle to coordinate with her elegant ensemble while attending the Country Music Awards!
And in the fall we are discovered by O Magazine in Oprah’s “Love That!” section.

Season of Changes:
In August of 2007 we celebrate our 8 year anniversary with a big move to a new and much larger production and headquarters facility! An old factory warehouse is gut rehabbed into the beautiful and light-filled space in Chicago where we create your bags and create the direction of the business. A few days after move-in, Jennifer Velarde’s second child is born – a girl named Hadley. And right after Christmas, Robin Newberry welcomes her second child as well - a boy named Connor.