Features of store interior design
Shops make absolutely different impressions on us: some strain and provoke us to run away from there, while others relax and give us pleasure from shopping; you pass by some without even looking inside, while in others you want to return again and again.
The entire interior design highlights the product in the store.
Wenge ceiling and walls blend harmoniously with the marble floor of a fur shop.
Design is extremely important for women’s clothing stores, as ladies prefer to surround themselves with beauty in everything..
The quality of goods, the height of prices, the scale of the advertising campaign play a huge role, but a stylish interior is the component that will distinguish you from competitors and attract the attention of potential customers..
A gray and nondescript store will not be popular, even if you present the novelties of the season in it..
Stylish, bright and attractive boutique with a well-thought-out structure will become a favorite shopping place for all women who visit it..
The design of a clothing store should take into account the general concept and style of the offered product. For the salon, where evening dresses will be presented, a luxurious majestic interior is selected. A business suit boutique usually looks understated and elegant. A room in a modern style is suitable for youth fashion: modern, hi-tech and even kitsch..
For women, as a category of the store’s clientele, it is important not only its content, that is, the quality of the goods offered, but also the appearance of the premises itself..
Interior details should not distract from the product.
A competent design of a boutique should emphasize the merits of the premises and hide its imperfections..
IMPORTANT! Remember that store design can not only attract customers, but also alienate them. Design with your average client in mind. It makes sense to decorate luxury boutiques with frescoes and stucco molding, for other stores it makes sense to choose a more modest decor.
The industrial style of the clothing store is emphasized by the harmoniously located magnificent spots.
According to research, the right choice of store decoration, thoughtful and effective design of the premises can increase sales by 20%..
How to arrange a showcase
The showcase is the hallmark of both a giant shopping center and a small fashion store. It depends on its design whether a client will drop by or run past. Stylish and unusual compositions behind huge glass attract attention, bewitch and awaken interest in the place.
It is important to do everything in such a way that this particular store stands out among similar ones and attracts the attention of potential customers..
The entrance to the store should be located on the right or in the middle.
Note: Most visitors instinctively move counterclockwise.
Large transparent showcases will look much more spectacular if behind them there is a bright, spacious hall. For small shops, a closed type is more suitable..
If the size of the room allows, then you can additionally place a buyer’s corner with comfortable sofas, on which you can leaf through the catalogs of new products.
Background music in the store is a tool for creating positive emotions and impressions.
The items on display will be of great importance. Professionals advise placing here the most current models for which the greatest demand is expected. But at the same time, it is worth giving preference to goods of the middle price range, since too high a cost can significantly reduce the flow of interested customers..
The correct light in the store should be brighter than in the neighboring ones, that is, to attract attention.
It is important to maintain a balance of lighting and not dazzle customers and staff with too bright lamps..
LED lighting provides a soft yet crisp backlight.
How to split collections
Many stores do not have a strict focus, and their assortments include completely different clothing lines. In order to make it easier for buyers to navigate in this variety, the collections are separated from each other using such a technique as interior color zoning.
Regardless of what exactly the design of a women’s clothing boutique will be, designers recommend adhering to certain rules when solving standard questions: how to arrange showcases, how to properly zone a room.
the zoning of the premises is the point that can directly affect both the number of buyers and the amount of goods sold.
|Business clothes||Strict cold shades: white, gray, blue|
|Casual wear||Soft warm shades: pink, beige, light green|
|Sports and youth fashion||Bright flashy colors: yellow, purple, orange, fuchsia|
|Evening gowns||Red, burgundy, black, gold, silver|
Commercial equipment, color and texture of decorative elements harmoniously highlight the product.
When placing showcases and racks, you should rely on the location of the “cold” and “hot” areas of the store.
The beautiful half of humanity is accustomed to surrounding themselves with beauty in everything, and therefore nondescript shops are usually bypassed. The spectacular design of a women’s clothing store is half its success. Add nice prices and fashionable items to a stylish interior, and customers will not keep themselves waiting.
The wall to the right and opposite the entrance must be used with all possible care, placing there a new and exclusive product to which you need to draw attention.
Eye-catching window dressing, original concepts, thoughtful organization of space – choose your option!
Properly designed clothing store design is an important factor in increasing income..
VIDEO: Design of a women’s clothing store: 79 stylish interiors.
50 original ideas for design and decoration of a clothing store: