Google’s September 2023 helpful content update started rolling out Sept. 14 and completed rolling out 14 days later, on Sept. 28. The impact of this update was significant – many websites were devastated. X (formerly Twitter), forums, and Facebook groups were inundated with thousands of publishers reporting traffic drops from 10% to 70%. The update...Read More

Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. The new tools, which have been designed to maximize productivity, personalization and performance, include: Background Generation Image Expansion Text Variation Global roll out is expected to be completed by next year. Background generation. This new feature creates multiple backgrounds to complement...Read More

Paid search changes quickly. A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads, launching Performance Max, or dumping Universal...Read More