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How to survive and thrive in a Google helpful content world

Google’s September 2023 helpful content update started rolling out Sept. 14 and completed rolling out 14 days later, on Sept. 28. The impact of this update was significant – many websites were devastated. X (formerly Twitter), forums, and Facebook groups were inundated with thousands of publishers reporting traffic drops from 10% to 70%. The update...Read More

Meta’s first generative AI-powered tools for advertisers are here

Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. The new tools, which have been designed to maximize productivity, personalization and performance, include: Background Generation Image Expansion Text Variation Global roll out is expected to be completed by next year. Background generation. This new feature creates multiple backgrounds to complement...Read More

Top 5 ways to stay up to date on paid search trends

Paid search changes quickly. A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads, launching Performance Max, or dumping Universal...Read More

Crafting a seamless customer experience

In the past, customer loyalty was earned with a friendly smile at the corner store. Today, it’s all about the ease of clicking “add to cart” from the comfort of your living room. Recently, “omnichannel” has emerged as a buzzword in the industry. Now, leveraging an omnichannel loyalty program is not just an advantage but...Read More

Expert tips for a productive and balanced team

Managing resources is not just a buzzword; it’s the cornerstone of organizational success. But sometimes, the constant juggling act between overworked and underutilized team members can be exhausting. The key to successfully managing resources is a seamless workflow that maximizes output while keeping your team balanced and motivated. Join Chris O’Neal, Adobe’s expert on resource...Read More

How SEOs can detect and address user data leaks

In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Despite ongoing changes in both fields, however, the relationship between data protection and SEO is not well-explored. This gap has devastating consequences, as personally identifiable information (PII) data indexed in search engines is instantly...Read More

6 Microsoft Audience Ads product updates

Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create more engaging ads that are served to a higher-value audience. Here’s a breakdown of the latest...Read More

How to analyze search demand and forecast trends

Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. ...Read More

Offline conversion tracking to boost lead gen strategies

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Smart marketers are using offline conversion tracking to...Read More

3 key trends reshaping YouTube marketing today

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. 1. Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “The...Read More

Advanced Google Performance Max strategies

Add Search Engine Land to your Google News feed.     New on Search Engine Land About the author Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and...Read More

TikTok set to trial ad-free subscription for $4.99

TikTok may soon pilot an ad-free subscription service on its app. Code within the social platform suggests that subscribers may soon be able to access content with no interruptions from adverts for $4.99 a month. Screenshots of TikTok asking users if they’d like to upgrade to an ad-free experience were shared by Android Authority. Why...Read More
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