[ad_1] Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. A representative from the search engine confirmed the payments but insisted it was common practice. The payouts come after Google was accused of violating its own advertising standards approximately 80% of the time, according to an Adalytics study. Why...Read More

[ad_1] Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers...Read More

[ad_1] YouTube is trialling a new anti-adblocker popup that features a timer warning when the next advert will play. A countdown clock, which reportedly runs for 30 to 60 seconds, appears in the top righthand corner of the message, showing non-paying viewers how long they have left to take action before another ad starts. Viewers...Read More

[ad_1] Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) from October 2023. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding. Why we care. It’s important to stay up-to-date with changes Google is implementing, especially in Q4 just before the holidays. Switching over to Manual CPC...Read More

[ad_1] People have long added external links to their blogs in hopes of being seen as relevant.  Countless others are vying for these backlinks because they want their rankings to increase. “What will happen if I external link to a popular website like Wikipedia?” a Redditor asked. And Google’s John Mueller broke the floodgates open...Read More

[ad_1] Most online content feels like stale crackers.  Sure, it hits the spot. If you’re starving, it might help you feel less weak in the knees for a while. But then you will use that cracker-induced burst of energy to get yourself to some good food. As fast as possible.  When the only question we...Read More

[ad_1] SEO decisions never happen in isolation. The factors that go into optimizing for search engines have to be weighed up with other commercial impacts. Good SEOs are always working to find that balance, to provide pragmatic solutions that consider search engines, users and corporate interests. Usually, it’s possible to find a middle ground –...Read More

[ad_1] YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of September 2023. Why we care. YouTube Shorts are viewed by more than 2 billion logged-in...Read More

[ad_1] YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines. The new...Read More

[ad_1] X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million. In addition, the company has also lowered the minimum payout requirement to $10 instead of $50, enabling...Read More

[ad_1] Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. In this article, I’ll share a list of free tools I use to manage client accounts...Read More

[ad_1] Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry.  This individual has a website; his first blog...Read More

[ad_1] Account suspensions are essential to “maintain a healthy and sustainable digital advertising ecosystem with user protection at its core,” according to Google Ads. While we can all agree that the platform needs to be a safe experience for all, it can be a minefield for advertisers navigating the account suspension process. Let’s look at...Read More