8 new and updated Pinterest products for advertisers
Pinterest just rolled out a bunch of fresh and upgraded ad products.
The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience.
Here’s a roundup of the platform’s key ad product announcements you need to know about.
1. Product Spotlight
Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure. In a new development, Pinterest is now expanding Premiere Spotlight beyond just search. Now, advertisers can grab users’ attention right from the moment they open Pinterest by using Premiere Spotlight in the home feed.
The new feature is now up and running in several countries, including:
- The US
- The UK
- The Netherlands
2. Showcase Ads
Showcase Ads are new a new and interactive ad solution that lets users take a sneak peek and dive into a brand’s content by swiping through branded images. With this feature, brands have the power to craft immersive experiences using cards and various features, giving users more context and encouraging them to delve deeper into their brand exploration.
3. Quiz Ads
Quiz Ads present improved personalization to a brand’s idea on Pinterest. You can incorporate up to three questions into your quiz, making it an entertaining experience that users can engage with. This not only offers consumers more tailored ideas but also guides them towards making informed decisions and ultimately, a valuable purchase.
Showcase ads and Quiz ads are now available in:
- The US
- The UK
- New Zealand
- The Netherlands
Pinterest has confirmed that other countries will gain access to these features later in the year.
4. Business Manager
Pinterest also announced that Business Manager – a tool that helps advertisers in streamline complex workflows – has undergone improvements.
The Pinterest Business Manager serves as a centralized hub for agencies and advertisers, enabling them to effectively oversee their team members, partnerships, accounts, and more. In an effort to boost efficiency, Pinterest is introducing five new features to the tool. These additions include comprehensive business dashboards for a better grasp of investment impact, and audience sharing features that save time and enhance targeting strategies.
Business Manager will be available in all countries with Pinterest ads in the fall.
Collages is a new feature that allows users to snip objects from Pins and blend them with other cutouts to craft interactive visual collections of their favorite concepts. With Collages, users can move beyond Pins and boards, to see how different products come together and curate visual content.
Brands looking to get involved can kickstart the process by updating their catalogs, making their products available for users to include in Collages. Currently, Collages are in the early testing phase and will soon be available to users worldwide.
As for Creative Studio, it will be open for testing with select US advertisers later this year. Brands keen on participating in the early testing phase can reach out to their dedicated Pinterest team for further details.
6. Creative Studio
Pinterest gave advertisers a first look at Creative Studio – a new feature designed to give brands a fast way to generate lifestyle imagery for product Pins. Brands will be able to simply add their Pin link, select the prompts that match their need, and Creative Studio will then generate a selection of custom background images.
7. Mobile deep links and direct links
Pinterest is rolling out direct links to help shoppers go from discovery to purchase while increasing conversion for retailers. Direct links take people from a Pinterest ad to a retailer’s website in just a single click. This simplifies the process for users, making it quicker to move from discovering a product to completing their purchase.
This new feature follows the recent launch of mobile deep links, which help instantly direct users to a specific page in a retailer’s mobile app, making it easier to shop for products after clicking on a shopping ad.
8. eCommerce integrations
Pinterest is expanding its integration capabilities by introducing two new integrations for Salesforce Commerce Cloud and Adobe Commerce native applications, extending them to all monetized markets. These integrations help brands to efficiently handle their Pinterest product catalogs and configure them directly within the applications they are already accustomed to using for Salesforce or Adobe.
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Why we care. Staying up-to-date with Pinterest’s latest tools is crucial, as they have the potential to not only save you time and reduce your workload but also enhance the performance of your campaigns.
What has Pinterest said? Bill Watkins, Chief Revenue Officer at Pinterest, said in a statement:
- “We are innovating faster than ever before with a robust slate of relevant, personalized products to reach consumers with intent, and we’re building with the goal to be the industry’s best full funnel solution.”
- “We’ve made Pinterest more measurable from first impression to last click and we’re excited to share more about our new products that span the consumer journey, all in a more positive place online.”
Deep dive. Read Pinterest’s new product updates and ad solutions announcement in full for more information.